Advertising 1
A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals.
What is an advertising campaign?
What do you call a person or company that regularly buys from a particular seller?
A loyal customer
What is the practice of promoting products or services to attract customers?
Advertising
Includes advertising in newspapers, magazines, direct mail, signs, and billboards.
What is print media?
The media-measurement cost of exposing 1,000 readers or viewers to an advertising impression.
What is cost per thousand (CPM)?
Advantages of this channel include year round readership and geographic selectivity; disadvantages include limited color and low pass-along rate.
What are newspapers?
Phrase used to advertise a product, or to identify a company or organization.
What is a slogan?
The number of homes or people exposed to an ad.
What is an audience?
The number of times an audience sees or hears an advertisement.
What is frequency?
How do businesses measure the effectiveness of their advertising campaigns?
Businesses measure effectiveness through metrics such as return on investment (ROI), customer engagement, conversion rates, and brand awareness.
TRUE OR FALSE. Advertising does not change a consumer’s negative attitude toward a product, or reinforce a positive attitude.
FALSE. Advertising may change a consumer’s negative attitude toward a product, or reinforce a positive attitude.
A single exposure to an advertising message.
What is an impression?
Grouped into specific categories, such as help wanted, real estate, personals, or auto sales.
What is classified ads?
Types of magazine ads that are half or full pages that are printed to the edge of the page, leaving no white border.
what is bleed?
Group of people a company is trying to reach.
What is target market?
Certificates that entitle customers to cash discounts on goods or services.
What is a coupon?
The amount of space used (column inches) and colors used.
What are the factors that effect the price of print (newspaper) advertising?
This is a sketch that shows the general arrangement of a finished ad.
What is ad layout?
When advertisements are first created, what is the first thing that is developed and sent to a customer?
What is advertisement proof?
This type of advertisement happens when a manufacturer help to pay the cost of local advertising.
What is Cooperative Advertising?
What do you call the design, color, and packaging of a product that make it unique?
Branding – Product Identity
These are independent businesses that specialize in developing ad campaigns.
What are Advertising Agencies?
A must do this before presenting a solution.
What is a needs analysis?
Buying a % of total impressions available by ad unit.
What is SOV “Share of Voice”?
Most people avoid this word but as a professional sales person… I expect to hear it a lot.
What is NO?