Persuasive Techniques
Emotions are apart of what persuasive technique
Pathos
Bribery is what?
Offers you something "extra" EX. buy one get one
A good hook consists of what?
What is the most attention grabbing colour?
Red
PSA stands for public starter announcement
False
Facts/ statistics are apart of what persuasive technique
Logos
Plain folks is what?
The suggestion that the product is a practical product of good value for "normal" people
What is the structure of a persuasive essay?
Introduction, argument 1, argument 2, argument 3, conclusion
Purple is most associated with what?
Royalty
The following statement is an example from Aristotle's persuasion lesson:
Associate success with your plan, use analogies and metaphors.
True
Your dentist is trying to get you to buy toothpaste. What technique are they using?
Ethos
Weasel words is what?
Are used to suggest a positive meaning without actually really making a specific guarantee.
What is the most important part of a conclusion?
Restating the thesis statement.
List the reasons why mcdonalds uses the colours red and yellow
Red= makes you hungry, love for the product, attracts attention
Yellow= happy when you eat, cheap
Logos has two meanings in advertising. Define both.
True
How many persuasive techniques are there?
12
Magic ingredients is what?
The suggestion that some miraculous discovery makes the product more effective.
List 3 transition words
Therefore, secondly, lastly
What colour is associated with being cheap?
Orange or yellow
We examined photo ads, commercials, essays, persuasive speeches, and PSAs this unit.
True
ACDC promoting a product is considered what?
Ethos
Transfer is what?
Positive words, images, and ideas that are used to suggest that the product being sold is also positive
What ties together the essay
Calls to action are considered a PSA
False