History of Advertising
1440 invention that led to dramatic increases in production as it related to creating various forms of advertising.
Printing Press (Gutenberg)
Nike's slogan which is one of the most recognizable slogans in the world
Persuasive advertising technique using phrases like, "everyone is doing it" or "it could work for you too".
Bandwagon
Segmentation based on personal or physical characteristics
Demographics
A short, catchy phrase used by companies, organizations, or movements to express an idea, advertise a product, or promote a cause. It’s designed to be memorable and easily understood.
Slogan
What are two examples of controversies or criticisms about advertising we discussed in class?
Perpetuating Stereotypes
Promoting Unrealistic Beauty Standards
Misleading/Dishonest Advertising (Lies)
Apple's slogan is only two words
Think Different
What is the main difference between transfer advertising & glittering generalities?
Transfer uses happy images for us to connect with. Glittering generalities uses happy/positive words for us to connect with.
Targeting specific people who have similar interests or beliefs would be __________ segmentation.
Psychographic
The amount of money that we made as a result of a marketing campaign or an advertisement would be called?
Rate of Return or Return on Investment (ROI)
During Colonial Times, this person would be hired to make public announcements in the street or marketplaces
Town Crier
The use of a person or mascot as the main focus of your campaign in order to draw attention to your product or service is called
Bonus 100 - The use of words as the main focus would be called.
Character Hook
Word Hook
Daily Double: The 3 Key Categories for advertising techniques are?
Persuasive Techniques
Informative Techniques
Interactive Techniques
A customer being targeted for an ad for birthday balloons two weeks before their birthday would be an example of...
Behavioristic Segmentation
This law was passed in 1938 to prevent businesses from false advertising.
The Wheeler-Lea Act
Driven by massive political, economic and societal changes,the 60's were called this as advertisements became more creative and often shifted the message to children instead of adults.
The "Golden Age" of Advertising
A statement or situation that seems to contradict itself, but may actually be true or make sense in a different way. It often challenges our expectations or understanding.
Paradox
Persuading people by giving false facts, rearranging facts, or withholding the real facts to “slant” the picture in a certain direction is called
Card Stacking
This is the process of analyzing groups of customers, and breaking them down into more precise clusters (helps companies create a customer profile & their target market)
Market Segmentation
________ Marketing is an advertising approach that uses warfare tactics, or the element of surprise, to attract target audiences
Guerrilla Marketing
This company got in trouble for taking data from Facebook and using it to help political campaigns win elections.
Cambridge Analytica
The slogan - "Dogbrella, stay PAWSitively dry!" is an example of this type of slogan writing technique.
Pun
A contest like a raffle ticket drawing is an example of this type of interactive advertising used to give everyone the perceived chance or winning.
Sweepstakes
The technical term used to describe how we can change and adjust the 4 P's of Marketing is called the __________ ___________.
Marketing Mix
One future trend for advertising is the use of ads being place in virtual spaces like the Metaverse would be called
Augmented Reality Advertising