Advertising facts
__________ is a tool used to get people to want to buy something
Advertising
Ads that scare us or make us feel like no one will like us if we have bad breath or body odor.
Fear
Funny ads get our attention and make us feel good and remember the product, maybe good enough to purchase the product.
Humor
What persuasive technique is being used in Picture 1?
Hype
What company slogan is "Just Do It"?
Nike
Companies advertise to get people to ______, ______, or _________ something.
Do, buy, believe
Coolness, endless entertainment, and happiness is for sale with the brand name products in these ads if the advertisers can create a "need." We have to have the best or newest clothes, electronics, or cars.
Must Haves
Ads that appeal to our desire to compete and win
Games
What persuasive technique is being used in picture 2?
Prize or Special Ingredient
What company slogan is "Snap, Crackle, Pop"?
Rice Crispies
A _________ is a person who buys and uses products or services.
Consumer
Using words that get consumers excited like amazing, best ever, newest, and fastest. Ads also use images and words that appeal to the senses like juicy, spicy, silky, smooth, and mouth-watering.
Hype
Offering the chance to get a prize or gift can make people more interested. Remember the price for these items is included in the price for the product.
Prizes/Sweepstakes
What persuasive technique is being used in Picture 5?
Sale
What company slogan is "you're in good hands"?
All State
Advertising has benefits for the consumer, including these two:
1. Informs about new products
2. ______________________
Informs about new/different features of products.
Telling readers to buy now or register to vote or take some other type of action.
Call to action
Celebrities or experts who appear credible talk about the product or using the product. Remember they have been paid.
Testimonials or endorsements
What persuasive technique is being used in picture 4?
Celebrity endorsement
What company slogan is "Have it your way"?
Burger King
Why should students study advertising?
Students should study advertising so they can be an informed consumer and understand the ads they see and hear.
Appealing images and words about cute puppies, patriotic flags, and families having fun all make consumers want to buy the products that advertisers can relate with those positive values.
Association
Companies and products offer to share the profits of a product with needy people. The company makes environmental claims like it saves resources or reduces waste.
Philanthropy, environmentally friendly
What persuasive technique is being used in picture 3?
Call to action
What company slogan is "That was easy"?
Staples