Consumer Behavior
Miscellaneous
This and That
Social and Ethical
Regulations
100
The difference between actual and ideal state.
What is need recognition?
100
Catchy jingles and level of involvement.
What is low involvement?
100
The most important influence on buying behavior.
What is family?
100
Advertising makes us want more things.
What is it promotes materialism?
100
What NAD stands for.
What is National Advertising Division?
200
Using prior knowledge of product experience.
What is internal information search?
200
Screening out most advertising messages.
What is selective attention?
200
Celebrities are this type of reference group.
What is aspirational?
200
Exaggeration in ads.
What is puffery?
200
The appeal body for NAD.
What is NARB, the National Advertisng Review Board?
300
The brands you'll consider buying.
What is evoked or consideration set?
300
1-800-TheRoof
What is a mnemonic device?
300
Maslow's level of "friends enjoying a softdrink."
What is social or belongingness?
300
Side-by-side brands in one ad.
What is comparative advertising?
300
The Federal body that polices deceptive advertising.
What is the FTC, the Federal Trade Commission?
400
Kicking yourself mentally.
What is cognitive dissonance?
400
Key determinants of social class.
What are income, education and occupation?
400
Maslow's level of "protect your children with Children's Tylenol."
What is safety?
400
Portraying girls as passive and boys as active.
What is stereotyping?
400
Requiring warning labels.
What is affirmative disclosure?
500
The name for "key" beliefs.
What is salient beliefs?
500
What MAAMS stands for.
What are multi-attribute attitude models?
500
Maslow's level of "Why? - Because I'm worth it."
What is ego?
500
Messages aimed at subconscious level.
What is subliminal advertising?
500
Most FTC cases end with this.
What is a consent order?
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