A
The name of our topic this term (c_____ c____)
Consumer culture
Define false advertising
Advertising something that is untrue, or incorrect
To persuade someone to do something is to?
Convince them
What is a rhetorical question?
A question that does not require an answer
List thee places an advertisement may appear (must list all three for points)
Billboard, tv, youtube, social media, radio, poster
Define bandwagon
When someone is doing something because everyone else is
What is bias?
Favouring one side more than another
What is a slogan?
A catchy phrase to identify a brand/company by
What does the colour red symbolise?
Hate, Love, Anger, Passion
What is first person?
Define sensationalism
Making something sound more extreme than it really is
What does the I stand for in AIDA theory?
Interest
When companies pay to have their product used/seen in films/tv shows
What does the D stand for in AIDA theory?
Desire
What is a simile
Define manufacturer
Someone that makes something
What is symbolism?
When colours/objects/ideas represent something deeper
What is personification?
Giving human qualities to non-human things
How many propaganda techniques are there
Eight
CoCo Pops
True or False: Logos relates to convincing people using logical arguments and facts
True
Pathos tries to convince people by using?
Their emotions
What does the PERSUADE acronym stand for? (Name ALL for points)
Power of three, emotive language, rhetorical question, say again, undermine opposing views, anecdote, direct address, exaggeration
What is a vector?
A line that draws our attention to the product
True or False: Ethos relates to convincing someone using emotions
False: It relates to credibility and trustworthiness