COSTS
ADVERTISING
PUBLIC RELATIONS
AIDA
POTPOURRI
100

What advertisements are the most expensive to produce?

TV ads

100
How many forms of advertising are used by most businesses?
What is eight (8)
100
Activities used to create public interest
What is Public Relations
100
AIDA stands for
What is attention, interst, desire and action
100
A tri-fold brochures has how many sides
What is three!
200

How much did it cost to air a 30-second commerical during the 2024 Super Bowl

What is $6.5-7 Million

200
One of the oldest forms of advertising is
What is the newspaper
200
Public Relations promotes a person, product, company without ____________________ for the publicity.
What is "paying for"
200
The first A in AIDA is focused on the ____________ market.
What is target
200
What software is easy to use to create a brochure?
What is Publisher
300

How much did the Walt Disney Company make on advertisements in 2024 ?

$7.39 billion (statista research dept.)

300
What form of advertising both informs and advertises?
What is magazines
300
Public Relations presents particular interests by presenting them to the public in the most ______________________ light.
What is favorable
300

The A for Attention tells your audience immediately ___________________________

What is "in it for them" WIFM

300
"Truth in Advertising"
What is telling the truth and do not mislead the public.
400
What form of advertising is very cost effective?
What is radio
400

the name of a celebrity we saw in a SuperBowl ad last week

Jason Momoa, Jenna Ortega

400
In Virtual Enterprise, Public Relations is in what department?
What is Marketing
400

Why is the I for Interest ?

to linger and watch/read more

400
Celebrities are used in Advertising as
What is "testimonials"
500

US online advertising spending was predicted to reach how many dollars in 2024?

$300B (EMarketer.com)

500
The newest and fastest form of advertising
What is the Internet
500
What publications do Public Relations professionals produce?
What are newsletters, brochures, press releases, etc.
500
The last A in AIDA is for Action, which means you want the customer to take action when?
What is "RIGHT NOW!!!!!"
500

What is unique about KFC's marketing?

They adapt to each country's local tastes

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