Advertising Terms
What is Advertising?
A form of non-personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets
What is Print Media?
Advertising in newspapers, magazines, direct mail, signs, and billboards
What is Media Planning?
Selecting the appropriate advertising media and deciding the time or space in which ads should appear to accomplish a marketing objective
What is Promotional Advertising?
Advertising designed to increase sales
What is Transit Advertising?
Advertising seen on public transportation
What is audience?
The number of homes or people exposed to an ad
What is Institutional Advertising?
Advertising designed to create a favorable image for a company and foster goodwill in the marketplace
What is Broadcast Media?
Radio and Television
What is Frequency?
The number of times an audience sees or hears an advertisement
What is Media?
The agencies, means, or instruments used to convey messages to the public
What is Internet Advertising?
The form of advertising that uses either email or the world wide web
What is an impression?
A single exposure to an advertising message
What is Specialty Media?
What is a podcast?
Any brief digital broadcast that includes audio, images, and video delivered separately or in combination
What is cost per thousand?
The media measurement cost of exposing 1,000 readers or viewers to an advertising impression