Print Media
What type of print media is typically released daily and used for local advertising?
Newspaper
What is the term for ads that appear at the top or side of websites?
Banner Ads
What is the most common form of out-of-home advertising?
Billboards
What kind of advertising do you hear on the radio?
Audio Advertising or radio spots
Which social media platform recently increased its video ad placements to compete with TikTok?
Which section of a magazine is usually the most expensive for ad placement?
Back Cover
What performance metric is commonly used to measure the effectiveness of digital ads?
Click-through rate - CTR
Where might you see transit advertising?
Buses, Subways, or Taxis
What does OTT stand for in streaming video advertising?
Over-the-top
What company made headlines for its AI-generated ad campaign in 2024?
Coca-Cola
Name a major advantage of print media in targeting specific audiences.
Audience Segmentation
This type of ad is designed to look like content and blend into the platform.
Native Advertising
What does OOH advertising rely on heavily to be effective?
High traffic locations and visual impact
Which measurement is crucial for buying TV ad space?
Nielsen Ratings
What major sports event in 2025 is considered a huge opportunity for advertisers?
Summer Olympics in Paris
What term describes the number of people who read a publication, including those who didn't purchase it?
Pass-along readership
What does PPC stand for in online advertising?
Pay-per-click
What are digital billboards considered part of?
Digital Out of Home - DOOH
In podcast advertising, what is a “host-read ad”?
When the podcast host reads the ad themselves, making it more personal and trusted.
What trend are brands increasingly using to make ads more interactive and personalized?
Augmented Reality (AR)
This print metric helps determine how many people saw an ad based on circulation and readership.
Reach
What is programmatic advertising?
The automated buying and selling of online ads using software
This metric estimates the number of people exposed to an OOH ad.
Impressions
What’s the difference between linear TV and CTV?
Linear TV follows a set broadcast schedule, while CTV is streamed over the internet on connected devices
In response to growing concerns about AI and deepfake technology, what global brand launched a 2025 campaign focused on "authenticity over perfection," featuring real, unedited customer stories?
Dove