Ad Vocabulary
Zesty Comprehension
Stress & Sounds
Strategy & ethics
Say what you meme!
100
A short, memorable phrase like "Fuel Your Focus."
What is a slogan or tag line?
100
Young Urban Professional also known as these, not puppies...
What are Yuppies?
100
The stressed syllable in the word 'sluggish'.
What is slug?
100
In the Creative Task, the name of the new product students had to create a slogan for.
What is Focus Flow Tea?
100
This is a highly current, often nonsensical phrase popularized by a rap song and NBA player LaMelo Ball's height. It's often used as a random exclamation or energy burst, and its meaning is fluid, which is part of the joke.
What is 6, 7?
200
The specific group of people a company is trying to sell to.
What is a target market or target audience?
200
The type of information the Zesty Morning ads avoided using.
What are complex statistics and numbers?
200
The second syllable in the word 'excited' is where the stress falls.
What is "cite?"
200
A campaign is considered "memorable and..." this, according to the reading.
What is effective?
200
This is a play on words popular on TikTok. It means delusional (often about a crush or a situation), and also provides a solution. The idea is that being a little bit delusional or hopeful is the key to success or happiness.
What is Delulu is the Solulu?
300
This is the opposite of feeling energetic.
What is sluggish?
300
The negative mood Zesty Morning was trying to solve for its consumers.
What is feeling sluggish or tired?
300
This longer word for an ad has the primary stress on the third syllable in American English, on the second syllable in British English.
What is advertisement?
300
A question about the moral rightness of a campaign is related to this concept.
What is ethics (or ethical)?
300
This is a compliment meaning someone did something exceptionally well, flawlessly, or looked amazing.
What is "Ate and Left No Crumbs" / "Eats?"
400
The word for an organized series of advertising activities over time.
What is an ad campaign?
400
According to the reading, Zesty Morning is marketed as this, in addition to being a drink.
What is a feeling?
400
This word means "full of energy" and has its main stress on the third syllable:
What is energetic?
400
If you were creating an ad for a "Calm" tea, the negative mood you would try to solve in your mood promise.
What is stress (or anxiety / overwhelm)?
400
While a bit meta, the concept of this slop (content that is low-effort, highly repetitive, or nonsensical internet "slop") is widely discussed and recognized by this age group, often used ironically to describe content they enjoy. Watching too much of Skibidi Toilet might lead to this malady.
What is Brain Rot?
500
This term describes the general strategy of an advertisement, which often relies on emotion.
What is emotional appeal?
500
The product we read about in the Advertising Game: Understanding Emotional Appeal.
What is Zesty Morning Fruit Juice?
500
The syllable in the word 'tagline' that receives the strongest stress.
What is the first syllable? Or What is tag?
500
If a campaign focuses on making you feel happy, it is using this kind of persuasive technique.
What is emotional appeal?
500
seen as the ultimate chill, wholesome animal. Memes featuring them usually highlight their calm demeanor around other animals or in funny, relatable situations, often set to calm music.
What are Capybara memes?