Reading comprehension
What effect do neon lights and giant outdoor screens in Tokyo aim to create for the city?
A science fiction-style spectacle
According to Yankelovich some of us see around 2,000-5,000 adverts a day!
True
neon-Lights
10
Cause or allow (something, especially food or drink) to pass down the throat.
_ _ _ _ _ _ _
swallow
Who are the people that are always eating?
Roberto, Maki
Why might interactive games projected onto walls be used by advertisers?
To encourage people to engage longer
Interactive games are projected on screen so only some users can play with them.
False
stunning
14
Diminish or destroy the value or quality of
_ _ _ _ _
spoil
Who's by far the most fifas in this classroom?
Iker
What is the primary goal of ‘smellvertising’ as described in the passage?
Use pleasant scents to draw attention
Advertising spoils our enviroment.
True
Dynamic
26
Advertisements that incorporate scent.
_ _ _ _ _ _ _ _ _ _
smellverts
Who has the dryiest hands of this classroom?
Iker
Which claim reflects Roberta Calvino’s view of advertising’s psychological influence?
Ads convince us products will bring success
The world biggest advert was in a field in Australia below the flight path to Vienna airport.
False
pitches
39
Maintain surveillance over (a person, activity, or situation).
_ _ _ _ _ _ _ _
watchdog
Who never talks in English class?
Nico
What major policy did São Paulo implement in 2007 regarding urban advertising?
Banned more than 15,000 outdoor adverts
The more dissatisfied we feel with our lives, the more we'll spend to cheer our selves up!
True
nevertheless
44
Of the nature of a nightmare; very frightening or unpleasant
_ _ _ _ _ _ _ _ _ _ _
nightmarish
Who's the person that swears the most in this classroom?
Adrian