The Marketing Mix
The 4 P's of Marketing
Price, Product, Place, and Promotion
Businesses need to know what a consumers ____ and ___ are
Wants and Needs
The public promotion of a product, service, businesses, or event to attract or increase interests
Advertising
Needs lead to product that lead to new needs
Chain of needs
Buys and uses a product or service.
A consumer
Business offer to satisfy wants and needs
Product
Define Market
Group of Consumers Who Share common Wants and Needs
Mass Media
Changed people's way of thinking about many things
Great Depression
Special/individualistic symbol, design, word
Trademark
This affects the accessibility of a product or service
Place
The process of businesses promoting and selling their products and services
Marketing
Major Media Types
Newspaper, Magazine, Billboards, TV, Social Media, Radio
subconscious advertising
Subliminal Advertising
A particular make of a product
Brand
Businesses Communication about their product or service
Promotion
The specific market businesses sell products/services to
Target Marketing
Makes a product different from others
Unique selling proposition
Consumers can co-create brand messages and brands
Consumer-generated content (CGC)
Part of an ad that tells consumers what to do Ex: "Call now!"
Call to Action