Brands/Companies
Advertsing media and methods
Language focus
Multiple choice
Other stuff
100
Which brand name is an abbreviation of the two Danish words leg godt, meaning play well?
Lego
100
What comes under print media? (Give at least there examples)
print: things that are printed on paper (old school)
Magazines, newspapers, flyers, journals, etc.
100
The word advertisement is often shortened to .....
Ad, advert
100
KFC means:
a) Kentucky fried chicken
b) Kansas fish and chips
a) Kentucky fried chicken
100
A paid form of communication intended to inform, persuade, and remind an audience to take some kind of action. What is it?
Advertising
200
What company is number 1 in the global sneakers market?
Nike
200
This advertising medium is expensive and the TiVo effect can cut out the ads.
TV
200
to ____ a business
to ____a campaign
to ____advertsiements
Which 3-letter verb is missing?
to run
200
The world’s first television commercial aired:
a) In 1926
b) In 1941
c) In 1969
b) In 1941
200
Name at least ONE platform necessary to go viral.
Youtube , Facebook, Tik Tok, Instagram, X
300
What brand promises that you’ll get wings?
Red Bull
300
What advertising technique is used here?
Product placement
300
Why is this sentence grammatically incorrect?
“TV is an expensive way to advertised but it has a wide reach”.
to advertise
300
Billboards are prohibited in which of the following cities:
1) San Paolo (Brazil)
2) Mumbai (India)
3) Nagoya (Japan)
San Paolo (Brazil)
300
Name the celebrity from this commercial.
Leonardo DiCaprio
400
Guess the brand by the image.
Amazon
400
This advertising is believed to manipulate our minds without our knowledge - for example, through images flashed on-screen for a fraction of a second.
Subliminal
400
This modern advertising method is also a phrasal verb.
*hint: these types of ads happen online and are annoying. We get blockers for them...
Pop-up
400
Which of the following celebrities has never appeared in any of Pepsi advertisements?
a) Beyonce
b) Britney Spears
c) Michael Jackson
d) Penelope Cruz
d) Penelope Cruz (She was in Coca Cola commericals)
400
What do we call "the people/group the advertiser has in mind when designing an advertisement"?
Audience
500
What candy's slogan is "Taste the Rainbow"
Skittles
500
What do we call a video/ online GAME which is created specifically to ADVERTISE a product? One word.
Advergame
500
The word "advertorial" is the blend of two words - advert and ________.
Editorial
500
What is the purpose of guerrilla advertising?
a) to surprise viewers
b) to criticize competitng brands
*A guerrilla is someone who fights as part of an unofficial army, usually against an official army or police force.
a) to surprise viewers
500
THIS colour creates a sense of urgency, increases appetite and is used a lot for sales.
What is it?
Red colour
