Agency Basics
What type of advertising agency offers a complete range of marketing and advertising services?
Full Service Agency
What visual symbol helps customers recognize a company's brand?
Logo
What type of agency specializes in advertising through online channels?
Digital Marketing Agency
What type of agency specializes in managing a company's public reputation?
Public Relations Agency
What type of agency uses measurable results and data to guide advertising decisions?
Performance Agency
What digital marketing strategy involves regularly publishing articles, tips, or other written content to attract customers to a company's website?
Blogging
What type of agency is part of a company's own organization rather than an outside business?
In-House Agency
What term describes the overall public identity and image of a company?
Brand
What type of agency purchases advertising space on television, radio, websites, and other platforms?
Media Buying Agency
What type of agency specializes in promoting concerts, travel, and entertainment experiences?
Experiential Agency
What three-letter financial measurement is commonly used by performance agencies?
ROI
What term describes likes, comments, shares, and other interactions with social media content?
Engagement
What type of agency is typically smaller and often serves small businesses or niche markets?
Boutique Agency
What type of agency specializes in developing ideas and content for advertisements?
Creative Agency
Which type of agency focuses specifically on advertising through platforms such as Instagram, TikTok, and Facebook?
Social Media Agency
What type of agency specializes in advertising products and services to other businesses?
B2B (Business to Business) Agency
What type of marketing involves paying popular online personalities to promote products?
Influencer Marketing
What term describes an advertisement designed to look like a regular post in someone's social media feed?
Native Advertising
What is one major advantage of using an in-house advertising agency?
It knows its own company very well
What group of consumers should a company's branding connect with?
Target Audience
What does PPC stand for in digital advertising?
Pay Per Click
What term describes efforts to protect a company's reputation following a scandal or embarrassing incident?
Damage Control
A company spends $2,000 on advertising and generates $10,000 in sales. What is its ROAS?
500%
What term describes the total number of unique people who see a social media post or advertisement?
Reach
What is a potential disadvantage of hiring a full-service advertising agency?
High Cost
What type of agency specializes in developing a company's identity?
Branding Agency
What digital marketing strategy helps a company's website appear higher in Google results?
Search Engine Optimization
What term describes potential customers that a B2B marketing agency tries to generate for its clients?
Sales Leads
What digital marketing strategy allows businesses to send targeted promotions, special offers, and advertisements directly to potential customers without using social media?
Email Marketing
What type of targeting delivers advertisements based on a user's physical location?
Geographic targeting