Vocabulary
(German -> English)
(German -> English)
eine Zielgruppe erreichen
to reach a target group
Definition + Example Sentence: Target audience
A particular group to which an ad, product, website, or TV show is directed
Definition + Example: Social networks marketing
Any form of marketing that takes place on social media platforms
Responsible for creating new products
What is product development?
eine Umfrage durchführen
to conduct a survey
Definition + Example Sentence: Campaign
Planned series of ads to use in particular places/times in order to advertise a product/service and persuade people to buy it
Definition + Example: Product placement
Gaining exposure for products by paying to have them featured in movies or TV shows
Responsible for finding out which products customers find interesting; for promoting, selling and distributing products; and setting prices and planning product launches.
What is marketing?
What are some ways you can conduct market research?
Conducting surveys, studying demographic groups, studying the competition
ein Produkt auf den Markt bringen
to launch a product
Definition + Example Sentence: To tailor
To customize or make st. suitable for a particular person or purpose by changing the details of it
Definition + Example: Online video advertising
Video advertisements that run on websites or in apps
Responsible for organizing work in the factory and ensuring that goods are produced efficiently and on time.
What is production?
What is "market share"?
Either 1) a company's sales revenue ÷ total sales revenue available in the market OR 2) company's sales volume ÷ total sales volume available in the market
den Marktanteil vergrößern
to increase one's market share
Definition + Example Sentence: Endorsement
Saying you approve of a company/product by appearing in advertisements for it (and endorsing it)
Definition + Example: Guerilla marketing
Using unconventional methods to attract interest and boost sales
Responsible for investigation, innovation and improvement of products and processes
What is Research and Development?
What does AIDAS stand for?
A: Get Attention
I: Hold Interest
D: Arouse Desire
A: Take Action
(S): Bring about Satisfaction
Alleinstellungsmerkmal
USP (Unique Selling Position)
Definition + Example Sentence: USP
Unique Selling Position: feature of a product/service highlighted in ads to show how it is better than or different from other products/services
What are the four stages of a product's life span?
Hint: "PSCF"
Stage 1: Pioneer (market introduction - new and difficult to sell)
Stage 2: Star (growth - people know the product and want it)
Stage 3: Cash Cow (maturity - product is main stream, mature and profitable)
Stage 4: Fading Star (saturation and decline - products outdated and unprofitable)