Advertising I
The title of Chapter 6
What is marketing and consumerism
Cute cartoons or animals associated with a particular product or service
What is characters
The name of this project
What is the art of persuasion
Companies are willing to spend millions of dollars to put an ad in the middle of this professional sporting event.
What is the Super Bowl
What is contentment
Icons or images associated with a particular product or service
What is a logo
Uses colors, pictures, or sounds that appeal to the consumer. For example, using a frosty glass or sizzling burger can tempt consumer’s taste buds.
What is appeal to senses
A catchy phrase associated with a particular product or service
What is slogan
What is impulse purchases
Things that companies use to get you to spend money, such as coupons, discounts, sales, etc...
What are incentives
Appeals to logic by citing facts, statistics, or science
What is facts and figures
Uses language such as: New, Improved, Save, Free, Natural, Fresh, etc...
What are buzz words
Appealing to feelings such as happiness, security, love, a sense of belonging. It may also include a “story” that can tug on the heartstrings of the target audience.
What is emotions
What is peer pressure
A form of advertising where products are strategically positioned on shelves or in a certain location in the store
What is product placement
Says something or seeing the product over and over again so it sticks in the consumer’s mind
What is repetition
Emphasizes the product or service’s long history and/or reliability
What is appeal to tradition
Uses the power of laughter to keep consumers’ interests or instill a favorable attitude toward the marketed product or service
What is humor
What is brand loyalty
All of the things a company will do to promote their product
What is marketing
Shows a relationship between the product or service to the athlete, actor or musician
What is association
Makes product seem favorable by using unfavorable descriptions about the competition
What is name-calling
Gives a one-sided view by emphasizing the positive and leaving out any negative aspects
What is card-stacking
The government agency who enforces the laws and protects consumers
Who is the FTC (Federal Trade Commission)
Tricks to digitally enhance food images to appeal to the senses. Examples would be using motor oil for syrup and colored mashed potatoes for ice cream
What is photoshopping