TV Advertising
(ADVANCED)
TV Advertising (BASIC)
Newspaper Advertising (BASIC)
Newspaper Advertising (ADVANCED)
Miscellaneous
100
A local television station charges $565,000 for a 30-second commercial during their broadcast of the World Cup finals. The Sporting Emporium plans to run a 60-second ad, three 10-second ads, and one 30-second ad. What is the total cost of the ad campaign?
$2,542,500
100
Rate per 30-second commercial: $18,000 You want to buy: Four 10-second commercials Two 30-second commercials Two 60-second commercials What is the total cost?
$144,000
100
What is the price of 5 full-page daily ads?
$3,300.00
100
What is the price of seven 1/5 page daily ads?
rate is $132 per 1/5 daily ad $132 X 7 = $924.00
100
List 2 factors that affect the cost of a television commercial
time of day, the ratings of the program during which the commercials run, and the length of the commercial.
200
Rate per 30-second commercial: $210,000 You want to buy: Six 10-second commercials Three 30-second commercials Three 60-second commercials What is the total cost?
$2,520,000
200
Rate per 30-second commercial: $25,000 You want to buy: Three 10-second commercials Four 30-second commercials Three 60-second commercials What is the total cost?
$287,500
200
What is the price of 4 3/10 page daily ads?
$792.00
200
Southwest Trucking Company contracted with the Daily News to advertise a new service in the daily newspaper. The ads will be four 1/2 page daily, one full-page Saturday, and one full-page Sunday. What is the cost of the advertisement?
Rate of 1/2 price daily ad = $330 $330 X 4 = $1,320 Rate of full page Saturday and Sunday ads full page Sat = $760 full page Sun = $960 $1,320 + $760 + $960 = $3,040
300
Tony's Crab Shack plans to advertise its shrimp and crab platter on local television this weekend. The rates are $1,200 for a 30-second commercial and $2,400 for a 30-second primetime commercial. If Tony's runs six 10-second daytime ads and five 60-second primetime ads, what is the total cost?
Find the cost of the 10-second daytime ads 0.5 X Cost of 30-second Ad (0.5 X $1,200) X 6 = $3,600 Find the cost of the 60-second primetime ads 2 X Cost of 30-second Ad (2 X $2,400) X 5 = $24,000 Find the total cost $3,600 + $24,000 = $27,600 total cost
300
Rate per 30-second commercial: $1,000,000 You want to buy: Ten 10-second commercials Six 30-second commercials One 60-second commercial What is the total cost?
$13,000,000
300
What is the price of one 1/2 page Sunday ad?
$480.00
300
The Daily News offers a 25% discount on a Monday ad that has already run on a Sunday. The Sundance Amusement Water Park contracts for a half-page ad to run on a Sunday and a Monday. What is the cost of the ads?
$480 + ($330 X 0.75) = $727.50
400
The Marketing Department of Crunchy Snacks plans to advertise several new products on television. The advertising campaign calls for these commercials: Four 30-second and three 10-second daytime ads; three 30-second and four 60-second primetime ad. The rates are $58,400 for a 30-second daytime commercial and $260,000 for a 30-second prime time commercial. What is the total cost?
Daytime 30-second: $58,400 X 4 = $233,600 Daytime 10-second: (0.5 X $58,400) X 3 = $87,600 Primetime 30-second: $260,000 X 3 = $780,000 Primetime 60-second: (2 X $260,000) X 4 = $2,080,000 Total by adding the amounts $233,600 + $87,600 + $780,000 + $2,080,000 = $3,181,200 total cost
400
Rate per 30-second commercial: $344,000 You want to buy: Three 10-second commercials Eight 30-second commercials Two 60-second commercials What is the total cost?
$4,644,000
400
What is the price of one full-page Saturday ad?
$760.00
400
Suppose the Daily News offers a 50% discount on a Saturday ad that also runs on a Sunday. The Omega Surf Store contracts for 1/5 page ads to run every Saturday and Sunday for 12 weeks. What is the total cost of the ads?
12 X ( $152/2 + $192) = $3,216
500
How do you find the cost of a 10-second ad?
Price of a 30-second ad X 0.5
500
Rate per 30-second commercial: $224,000 You want to buy: Five 10-second commercials One 30-second commercial Five 60-second commercials What is the total cost?
$3,024,000
500
What is the price of six 1/20 page daily ads?
$396.00
500
Ames Delivery is placing an ad in the Gazette Dispatch. The Gazette Dispatch charges $420 per day for a 1/2 page ad in its daily paper. The same ad costs $530 in the Sunday paper. The daily 1/2 page ads will run 3 times a week for 4 weeks. Ames will also run the same ad in the Sunday paper twice. What is the total cost?
Cost for daily ads =3 X 4 X $420 = $5,040 Cost for Sunday as = 2 X $530 = $1,060 Total cost = $5,040 + $1,060 = $6,100
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