What is Marketing?? A
What is Marketing?? B
Consumer Behavior!!! A
Consumer Behavior!!! B
Basics of Marketing!!!
100
In what year did internet advertising come on the scene
What is 1990's
100
The words used in an advertisement are the responsibility of the
What is copywriter?
100
Is NOT one of the five areas of personal needs identified by Abraham Maslow
What is wealth?
100
The first step in the consumer decision making process is to
What is recognize the problem?
100
This is not a necessary marketing function
What is production of a product with mass appeal?
200

Advertising during the 1920's ____________

What is Glamorous and promoted consumption during prosperous Times

200
Term that refers to what a customer wants from a product
What is direction?
200
A properly categorized capital resource
What is a new delivery truck?
200
Limited decision making is often involved in _________ purchases
What is modified?
200
An advertisement describing the environmental benefits of driving a new hybrid car versus driving an older, gas-engine car is an example of
What is Promotion?
300
Cable television impacted advertising because
What is allowed advertisers to narrow the demographics of their intended audiences?
300
When Monica visits Poppy's Pizza, she gives her order to Martin, the server. Poppy makes the pizza in the kitchen and brings it to Monica's table. After Monica has enjoyed her meal, she pays the cash register clerk, Amber.  The consumer is 
What is Monica?
300
Alex grabbed a celebrity gossip magazine that was on the rack at the checkout aisle. It's an example of __________
What is an impulse product?
300
The set of emotions, traits, and behaviors that define you is called _____
What is personality?
300
This most accurately describes a target market
What is a group of consumers to whom the business wants to sell its products or services?
400
Businesses that use green business practices
What is often favored by customers?
400
The PRIMARY role of an advertising agency is to 
What is to analyze a company's goals and help it achieve those goals through well-planned advertising strategies?
400
Grandma always Martha White brand flour to do her baking.  She wouldn't think of ever trying a different brand of flour.  In this case, Grandma's purchasing decision is driven by ____________
What is patronage?
400
When you purchase your favorite candy bar at a convenience store, you are using __________ decision making
What is routine?
400
This statement is NOT true about marketing
What is marketing has been recognized as an important business function since the early 1900s?
500

The MAIN focus of trade associations

























































What is collaboration between companies to develop industry standards?
500
An example of corporate advertising
What is GE runs an advertisement about capturing and using wind energy through the use of windmills?
500
This person is most likely to be involved in the buying decision described (Terri, Chris, Martina or Denzell)
What is Martina picking out her wedding dress, as well as dresses for her bridesmaids?
500
When advertisers target messages to specific groups such as African Americans and Hispanic Americans, they are showing awareness of the importance of _________ on buying decisions
What is ethnicity?
500

This equation represents what businesses are highly interested in while dealing with advertising:

(Gain from Investment - Cost of Investment)/(Cost of Investment) * 100 = 

What is Return on Investment (ROI)?

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