marketing used to persuade an audience to take action.price- the amount of money given for something. direct contact between a salesperson and a customer
What is advertising?
100
the amount of money a consumer is willing to spend.
What is Price?
100
when promoting products at the end of an isle in a grocery store.
What is an end cap?
100
You need friends and family.
What is Belonging and Love?
100
They buy products that make them happy.
What is a Customer?
200
Sales that match the characteristics of a product to a customer’s needs and wants.
What is Feature Benefit Selling?
200
something produced naturally.
What is Product?
200
A form of marketing your product to increase sales. Ex: Ring race.
What is a special event?
200
Food, Shelter, & Water.
What is Physiological?
200
to complete set of steps that must take to place a order to sale a product.
What is a Selling Process?
300
Someone who consumes and buys goods and services.
What is Consumer?
300
to attempt to sell.
What is Promotion?
300
when goods or products are sold to the customer.
What is point of sale?
300
Need recognition for respect.
What is Self-Esteem?
300
Motivates a customer to buy a product.
What is Buying Behavior?
400
thing that affects human consumption.
What is Consumer Behavior?
400
where the advetiser will promote their product.
What is Place?
400
Placing merchandise at the register before checking out. Ex. Candy at the checkout register.
What is a Impulse buy?
400
To feel secure and safe.
What is Safety?
400
help marketers in understanding how customers are influenced by their needs.
What is theories of motivation?
500
The five different levels of personal needs- physiological, safety, social, self-esteem and self-actualization.
What is Maslow’s Hierarchy of Needs?
500
place, promotion, product, and price
What are the 4 P's?
500
when merchandising your product to promote sales. Ex: Coca cola or Pepsi.
What is Merchandise Display?
500
To persue your inner talent and creativity.
What is Self-Actualization?
500
Certain values and beliefs lead to certain buying behaviors.