Basics
What is an advertisement?
A message that tries to make people buy something.
Which province has the strictest rules for kids’ ads?
Quebec.
Which cereal company was criticized for ads to kids?
Kellogg’s.
What kind of message is good for kids’ ads?
Honest and positive messages.
Where can kids see ads today?
On TV, YouTube, and social media.
Who are “children” in advertising rules?
People under 13 years old.
What age is protected in Quebec’s law?
Under 13 years old.
What did McDonald’s use to make kids want Happy Meals?
Toys and cartoon characters.
What should food ads teach children?
Good eating habits.
What do some online ads look like?
Games or fun videos.
What does “advertising for children” mean?
Ads made for young kids.
During kids’ TV shows, why are ads like McDonald’s toy commercials not allowed?
They make children want to buy things or ask their parents to buy them.
Which online company got in trouble for collecting kids’ data?
YouTube.
Who should companies talk to instead of kids?
Parents.
What can parents do to help children understand ads?
Talk and explain about ads.
Who checks advertising rules in Canada?
Ad Standards Canada.
Who can people contact if an ad breaks the rules?
Ad Standards.
What kind of food did these ads often show?
Sugary or unhealthy food.
What kind of ad is better—fun or scary?
Fun and friendly.
What can teachers do at school?
Teach students how ads work.
Why do children need protection from ads?
Because they believe ads easily.
What is the goal of Canadian ad rules?
To keep ads fair and protect children.
How can companies like Coca-Cola or Oreo make their ads better for children?
By showing healthy choices, family time, or active lifestyles.
What should companies get before using a child’s photo or data?
Permission from parents.
What is the most important thing to remember about kids’ ads?
Be honest and protect children.