Target audiences
in the past, sports marketers mainly targeted which audience?
Male fans
This "P" involves how the product gets to the customer, also known as distribution.
place
This federal agency is the primary regulator of advertising in the U.S., protecting against "unfair or deceptive" acts.
FTC
This short, punchy phrase (like "Just Do It") aims to sum up the brand’s essence or a specific campaign.
Slogan
This is the term for the inner drive or "nudge" that causes a person to act to fulfill a need.
Motivation
The strategy of making womens sports apparel smaller and pink was called?
Shrink it and pink it
In the marketing mix, this "P" refers to the actual goods or services offered to the customer.
product
This term refers to a lighthearted, subjective exaggeration in ads
puffery
This is the visual blueprint of a commercial, showing a sequence of sketches to represent planned shots.
storyboard
This type of "tension" or "remorse" happens when a consumer has second thoughts after making a large purchase.
Cognitive Dissonance
This word refers to the statistical data of a population, such as age, gender, income, and education level
Demographics
This "P" covers all communication methods used to inform or persuade the target audience.
promotion
This type of advertising uses "hidden" messages or images meant to bypass the conscious mind
subliminal advertising
This document, usually one page, is the roadmap that guides the creative team based on the account planner's research.
creative brief
This level of Maslow’s Hierarchy represents the highest human need: achieving one’s full potential.
Self-Actualization
This term describes a small and specialized segment of the population that a brand identifies as having a unique set of needs.
specific targets
This "P" is the only element of the mix that generates revenue rather than costing money.
price
These are the industry’s own internal rules and standards used to govern behavior without government intervention.
Self regulation
This person is responsible for the "look" of the ad, handling the photography, typography, and layout.
art director
These are the groups (like family or coworkers) that individuals use as a standard for evaluating their own behavior.
resource groups
This department serves as the "voice of the consumer" within the agency, using research to craft the creative brief.
agency roles
This term describes the coordination of all marketing communication tools into a seamless program to maximize impact on consumers.
Integrated Marketing Communications
This 1946 Act provides a federal cause of action for "false designation of origin" and "false descriptions" in advertising
Unique Selling Proposition
This specific creative strategy focuses on a single, functional attribute of a product that competitors do not or cannot offer.
consideration set
This is the set of brands that comes to a consumer’s mind when they think of a specific product category.
consideration set