Advertising Basics
the public promotion of a product, service, or event to increase interest
What is advertising?
This is a short song or tune used in advertisements to promote a product or service.
What is a jingle?
This persuasive technique repeats the product's name many times in an advertisement.
What is repetition?
Advertisers design their ads to appeal to this specific group.
What is a target audience?
A catchy phrase often used to sell a product or service is known as what?
What is a slogan?
Advertisers often use humor, creativity, style, and this to create an image for their products.
What is originality?
Advertisements that appear as banners or pop-ups fall under this category.
What is online advertising?
this persuasive technique involves a well-known person supporting a product or service
What is a testimonial?
this media type is most effective for reaching large audiences with both audio and visual content
What is TV advertising?
A statement suggesting that everyone is using a specific product
What is bandwagon?
the channel or system of communication used to deliver advertisements
What is a medium?
These large advertisements are typically placed alongside roads and highways.
What are billboards?
This technique makes a person feel strong emotions about a situation or product.
What is emotional appeal?
this technique is often used when advertisers want to encourage consumers to agree with their point of view
What is persuasion?
When advertisers repeatedly use the product’s name throughout the advertisement, they are using this technique.
What is repetition?
These are examples of mass media used to deliver advertisements.
What are TV, radio, and newspapers?
a type of advertisement placed on buses, subways, or trains
What is transit advertising?
This technique suggests that everyone is using a product, so you should too.
What is bandwagon?
The use of demographics such as age, gender, and location is a method to understand this.
What is the target audience/market?
this type of appeal makes people have strong feelings about a product or service
What is emotional appeal?
the type of media that includes letters, flyers, and postcards sent directly to potential consumers
What is direct mail?
This type of media is used when companies promote their products or services through social platforms
What is social media advertising?
Experts approving a product to encourage others to use it
What is expert opinion?
Name one of the persuasive techniques advertisers use to influence their target audience.
What is a slogan, repetition, bandwagon, testimonial, emotional appeal, or expert opinion?
When experts approve a product, advertisers use this technique to encourage others to buy.
What is expert opinion?