A combination of factors that can be controlled by a company to influence consumers to purchase its products.
100
What is product?
An article or substance that is manufactured or refined for sale.
100
What is target market?
A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise.
100
What are the goals of market segmentation?
Differentiate between market segmentation and mass marketing.
Describe market segmentation categories.
Explain how to select market segments that have market potential.
100
What is PBR?
Professional Bull Riders
200
What is marketing?
The action or business of promoting and selling products or services, including market research and advertising.
200
What is price?
The amount of money expected, required, or given in payment for something.
200
What is Niche market
Niche markets are an attractive opportunity available to small businesses forced to compete against the scale economies that larger competitors are able to achieve.
200
What is the definition of Market segmentation?
A market segment is a subgroup of individuals within a larger market who share one or more characteristics.
200
What is the first satelite launched into space, and who did it?
Sputnik 1, and by the U.S.S.R
300
What is marketing functions?
The functional area within a business organization that conducts and organizes the company’s sale and distribution of products and services.
300
What is place(distribution)?
Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries
An attempt to appeal to a large, general group of consumers
300
What is the number that Jakie robinson wore for the L.A Dodgers?
42
400
What is marketing plan?
A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts.
400
What is Promotion?
The action of raising someone to a higher position or rank or the fact of being so raised.
400
What is Undifferentiated strategy?
One big market
One marketing mix
Lowers marketing costs
Increases dangers of competition
400
What is the benefits of mass marketing?
reach a larger audience
gain wider exposure
Increase sales volume
lower marketing costs
400
what was the last apollo mission to the moon?
Apollo 18
500
What is marketing concept?
The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer's problem (needs).
500
What is the four P's also known as?
Marketing mix
500
What is Multi-Segment Strategy?
Serve two or more target markets
May offer different products for different TMs
Different marketing mix for different TMs
Offset decline of sales in on TM with increase in another
500
What is Psychographic segmentation?
Describes consumers based on their interests, attitudes, opinions, and lifestyles