The Catholic Church on Advertising
What is truthfulness?
According to the Catholic Church, advertising must always respect this principle, avoiding false or misleading claims.
what is advertising?
Advertising is a form of marketing that typically involves promoting a specific product, company, or service. It uses appealing videos, pictures, or captions to entice specific audiences or demographics with psychological approaches.
Which industry has the most ads?
food industry
What is the principle of Life and Dignity of the Human Person?
This principle emphasizes that human life is sacred and the dignity of the human person is the foundation of a moral vision for society.
What is emotional appeal?
This advertising technique manipulates consumers by appealing to their emotions rather than providing logical arguments.
What is dignity of the human person?
The Catholic Church believes advertising should always honor this fundamental principle, avoiding exploitation and manipulation.
Why can it be controversial?
Advertising typically presents subliminal messages that can be harmful or overbearing, sometimes manipulating audiences psychologically for the financial benefit of a company.
How much do companies spend on advertising?
Every year companies spend more than 500 billion dollars on advertising.
What is the principle of Call to Family, Community, and Participation?
This principle teaches that humans are social by nature and the family is the central social institution that must be supported and strengthened.
What is the bandwagon effect?
This type of bias in advertising encourages people to buy a product because "everyone else is doing it.
What is common good?
The Church teaches that advertising should contribute to this, ensuring that it benefits society as a whole and not just individual interests.
What is branding?
This advertising strategy involves creating a unique name, symbol, or design that identifies and differentiates a product from others.
The price range of a commercial shown during the NFL?
3 million dollars.
What is the principle of Option for the Poor and Vulnerable?
This principle asserts that a basic moral test is how our most vulnerable members are faring, advocating for the needs of the poor and vulnerable in society.
What is false dilemma?
This manipulative technique presents only two choices, one of which is obviously less desirable, to coerce consumers into choosing the preferred option.
What is responsibility of advertisers?
According to the Catholic Church, those who create and disseminate advertisements bear this, particularly regarding the impact on vulnerable populations like children.
What is target audience?
Advertisers use this term to describe the specific group of consumers they aim to reach with their messages.
Most expansive commercial? Hint: luxury brand
The most expensive commercial was created by “Chanel”. Its price was 33 million dollars, 3 million of which was given to Nicole Kidman, who casted in clip.
What is the principle of The Dignity of Work and the Rights of Workers?
This principle highlights the value of work and the rights of workers, insisting that the economy must serve people, not the other way around.
What is scarcity appeal?
This advertising strategy exploits the fear of missing out by suggesting that a product is in limited supply or available for a limited time.
What is promotion of values?
The Church advocates for advertising that upholds and promotes moral and ethical values, such as honesty, respect, and solidarity.
What is subliminal advertising?
This controversial technique attempts to influence consumers with messages below the threshold of conscious perception.
What are the 5 key points in advertising?
creative, brand, targeting, reach and recency
What is the principle of Care for God's Creation?
This principle calls for stewardship of the Earth, emphasizing that we must protect the planet and ensure a healthy environment for future generations.
What is testimonial?
This technique involves using endorsements from celebrities or satisfied customers to convince others to purchase a product, regardless of the actual merit of the product.