Ad Basics
A short, memorable phrase used in an advertisement
When an ad uses feelings like happiness or fear to influence buyers.
Emotional appeal
When customers keep buying the same brand repeatedly.
Brand loyality
Showing a product in a movie or TV show.
Product placement
Another word for 'selling culture' or 'love of shopping.'
Consumerism
The specific group of people an ad is aimed at.
Target audience
Placing two words next to each other that start with the same sound e.g. don't drink and drive
Alliteration
How well the public recognizes a brand.
Brand awareness
Dividing consumers into groups by age, income, or interests.
Market segmentation
Another word for 'to convince or influence someone.'
Persuade
The main feature that makes a product stand out from competitors.
Unique selling point (USP)
When an ad shows that 'everyone else has it, so you should too.'
Bandwagon effect
A symbol or design that identifies a brand.
Logo
When excitement spreads naturally through social media.
Buzz marketing
Another way to say 'public attention from newspapers and TV.'
Publicity
When a famous person promotes a product.
Endorsement
An extreme form of direct, aggressive selling.
Hard sell
This term describes a product or brand that makes steady profits with little additional investment.
Cashcow
Encouraging customers to talk positively about a product to friends.
Word of mouth
Another term for 'a very short, memorable slogan.'
Catchphrase
A catchy song or tune used in advertising.
jingle
A subtle, gentle advertising approach that builds trust over time.
A shocking or humorous event created just to get media attention.
Publicity stunt
Search queries that appear naturally,, not paid advertising.
organic search results
A testimonial from a customer can also be called a ...
Review / recommendation