5-1
5-2
6-1
6-2
5 & 6
100
An example of this is when someone uses a coupon to purchase a product.
What is feedback.
100
The mental and emotional process and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.
What is consumer behavior.
100
This is one of the largest costs in a company's marketing budget.
What is advertising.
100
In this research method, people's actions are monitored.
What is observation.
100
When looking for a babysitter, a mother will only consider the teenager next door and a former daycare employee. These two make up what?
What is evoked set.
200
Smelling sawdust is an example of this
What is stimulus
200
Views learning as a mental process of memory, thinking and rational application of knowledge to practical problems.
What is cognitive theory
200
The attention-getting value of an ad is determined through this kind of test.
What is inquiry.
200
Effective survey questions must have these three characteristics.
What are focus, clarity and brevity.
200
Treats learning as a trial-and-error process, also thought of as a stimulus-reponse theory.
What is conditioning theory.
300
Two types of perceptual screens
What is physiological and psychological.
300
The personalized way we sense, interpret and comprehend various stimuli
What is perception.
300
Situation analysis and problem definition; exploratory research; creating research objectives; formal research; and interpreting/reporting findings are the basic steps to this.
What is the marketing research process.
300
The three methods used to collect quantitative data.
What are observation, experiment and survey.
300
Purchasing a Mother's Day card would be an example of this type of persuasion route.
What is central.
400
These are the interpersonal influences on consumer behavior.
What is family, society and culture.
400
The mind is like a memory bank. The stored memories in our minds are called this.
What are mental files.
400
The four types of questions most commonly used in surveys.
What are open-ended, dichotomous, multiple choice and scale.
400
The Harvard School of Public Health College Alcohol Study studied popular marketing campaigns that try to curb college binge drinking by easing peer pressure among students and determined they are failures. The information gathered by this study would be an example of this because it was collected from college campuses for a specific purpose.
What is primary data.
400
These are categories of advertising research
What pretesting and post-testing
500
Time and place; culture; family and society; and environment can affect what decision-making process?
What is consumer
500
This grid depicts the degrees and kinds of involvement a consumer brings to the purchase decision for different purposes
What is Kim-Lord grid.
500
On a survey, students were asked to answer 'yes' or 'no' to the following questions: a) Do you ever have to do homework outside of school? b) Should the hours that school is in session be extended? c) Do you feel it is too easy to make good grades? These are examples of what type of questions?
What are dichotomous.
500
A question such as, "Why do you allow your child to have a pet?" would most likely be a part of this type of research project.
What is qualitative.
500
Before beginning its ad campaign, for its new Snickers Charged, the Mars Company had to determine if the product's 60 milligrams of caffeine would lead to initial purchase and eventual brand loyalty. In other words, before developing a creative and media strategy for the new candy bar, Mars had to conduct research on this.
What is product concept.
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