Ad Basics
What is advertising?
Paid promotion of a product, service, or idea to influence people.
How does advertising create jobs?
Jobs in marketing, design, media, production.
Give one positive social effect of advertising.
Promotes health, spreads awareness, inspires.
What app is most known for viral ad trends today?
TikTok
This luxury brand partnered with Pharrell Williams for a campaign.
Louis Vuitton.
What’s the difference between economic and social effects?
Economic = money, jobs, competition; Social = culture, values, behavior.
Example of how ads create demand.
Varies- Example: New iPhone ad makes people want the newest model.
Promotes health, spreads awareness, inspires.
Promotes stereotypes, pressure to buy things.
What is influencer marketing?
When a brand pays someone with followers to promote products.
This fast-food brand went viral with the Travis Scott Meal.
McDonald’s.
True or False: Ads only affect what we buy, not how we think.
False
Which type of brand ad relies heavily on status appeal?
Luxury brands (e.g., Louis Vuitton, Gucci).
What’s one cultural trend influenced by advertising?
Fashion trends, slang, viral challenges.
What does AI personalization in ads mean?
Ads tailored to your interests/data.
This YouTuber launched a chocolate brand called Feastables.
MrBeast.
What kind of ad raises awareness for issues like smoking or seatbelts?
PSA (Public Service Announcement).
True or False: Advertising reduces competition.
False, it increases competition.
True or False: Ads can shape traditions (like Coca-Cola and Christmas).
True
What is experiential marketing?
Ads you experience by participating (events, interactive campaigns).
This company is known for “Share a Coke” personalization ads.
Coca-Cola.
Which industry spends the most on ads in the U.S.?
Technology or retail (both acceptable).
Explain how influencer ads can boost the economy.
Drive sales, support small businesses, create income for influencers.
How can ads affect self-image?
They can influence how people see beauty, success, or popularity.
What kind of trend is MrBeast’s Feastables?
Influencer/viral product marketing.
This brand uses sustainability ads to promote eco-friendly clothing.
Patagonia.