vocabulary
What is advertising?
A promotion which promotes ideas, goods, or services by using media.
Marketing is to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price.
FALSE
_______ is any brief digital broadcast that includes audio, images, and video.
Podcast
What is marketing?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What are 2 examples of the main types of Advertising?
Promotional and Institutional Advertising
What word describes something used to convey advertising messages to the public?
Media
Advertising is everywhere---television, radio, magazines, stores, etc.
TRUE
_____ are personal websites where people share thoughts, pictures, and comments with visitors.
Blogs
What is our marketing teachers full name?
Katherine Chargualaf
Example of 3 vocabulary’s talked about in our slides
Examples:
Advertising
Promotional Advertising
Institutional Advertising
Media
Print media
Transit advertising
Broadcast media
Blogs
Podcast
Specialty media
Media planning
Audience
Frequency
Impression
CPM