Ethics
True or False: All advertising is truthful.
Answer: False
True or False: Bright colors usually attract attention.
Answer: True
Who is a target audience?
The specific group of people an ad is designed to reach, based on characteristics like age, interests, or behavior.
What does CTA stand for?
Call to action
Give one example of a digital advertisement.
Examples: social media ad, banner ad, pop-up ad, video ad
Explain why transparency is important in influencer marketing.
Transparency ensures the audience can make informed decisions and maintains ethical advertising standards.
When influencers clearly disclose paid promotions or sponsorships, followers know the recommendation is sponsored and can evaluate it fairly.
Why is font choice important in ads?
A bold, clear font grabs attention, while a playful or elegant font can convey style or personality.
Give an example of a product and its likely target audience. Be specific
Example-
Sneakers → teenagers or young adults who are active and follow fashion trends.
Why should a CTA be clear and concise?
So the audience understands exactly what action to take without confusion.
Why are billboards usually simple with few words?
Because people see them while driving or walking, so messages must be quick and easy to understand.
Name one misleading advertising tactic.
Examples: exaggerating product benefits, hidden fees, false claims, using fine print to mislead
Why do advertisers use repetition in visuals or text?
To make the message memorable and reinforce the idea
Why is knowing your audience important in advertising?
It helps advertisers create messages, visuals, and media that will appeal to the right people, increasing effectiveness and engagement.
True or False: A CTA is optional and not necessary in most ads.
Answer: False
How do commercials use music to influence viewers?
Music can evoke emotion, create excitement, and reinforce the brand’s message.
What is “greenwashing”?
Claiming a product is environmentally friendly when it is not or exaggerating its eco-friendly qualities
How can the placement of images and text guide a viewer’s attention?
Placing key elements in prominent positions (top, center) ensures viewers notice the most important messages first.
How might an ad differ if it’s targeting teenagers vs. adults?
Teen ads may use bright colors, trendy language, and social media platforms
Adult ads may use more detailed information, professional design, and traditional media.
How does a CTA differ from a slogan?
A slogan promotes the brand or product
A CTA tells the audience what to do next.
What is one way print ads can track effectiveness?
Using coupons, QR codes, promo codes, or asking “where did you hear about us?”
A soda ad shows teens doing extreme sports, implying drinking it will make you more adventurous. Identify the ethical problem.
The ad implies that drinking the soda will make teens more adventurous or athletic, which is not true. This is an exaggerated claim that could influence young people to buy the product under false pretenses.
True or False: Using too many fonts in an ad usually improves readability.
Answer: False
Explain how demographic information can shape an ad campaign.
Demographics helps choose product style and media placement.
A product ad has images but no Call to Action. What type of Call to Action would be most effective?
Buy Now, Get them now, Order now
Compare a roadside billboard to a digital billboard. What is one advantage of each?
Roadside: reaches drivers and pedestrians consistently
Digital: can display multiple messages or animations.