Rhetorical Appeals
9 out of 10 people said their teeth were whiter after one week of using Bright White Strips!
What is logos?
Connected to peace, water, and calm. Purity.
What is "blue"?
Captain Cook's Air Conditioning will keep you cool and calm all summer!
What is alliteration?
The people/group the advertiser has in mind when designing an advertisement.
What is target audience?
This "P" is the WHAT you are selling?
What is PRODUCT?
Show your family you care by protecting them with ‘Criminal Safe’ technology. Available only from “Lock the Door” outlets!
What is pathos?
Bright, warm, and friendly. Connected with happiness.
What is "yellow"?
Hurry! Don't delay! Offer only available for the first 100 customers!
What is sense of urgency?
A symbol created by a company to represent their brand.
What is logo?
The "P" that takes into account your supply and demand.
What is price?
Doctors around the world recommend regular check- ups to prevent heart disease.
What is ethos?
Crates a sense of urgency. Used a lot for sales. Increases appetite!
What is "red"?
Soft Hand Soap kills 99.9% of germs on your hands.
What is logos?
A short and catchy phrase used by companies to help people remember their brand or product.
What is slogan?
The "P" that accounts for WHERE your product can be purchased.
What is placement?
Michael Jordan drinks VitaFresh Water every day to give him the burst of energy he needs to win!
What is ethos?
Connected to health, nature, and power.
What is "green"?
Tostitos Chips are crispy, salty, and delicious!
What is group of 3?
Explain the difference between an image and an advertisement.
An image is picture. An advertisement persuades people to do something such as buy a product, service, or attend an event.
What is "promotion"?
They aren't just pets--- they are family. Show your pup you love him by treating him to Puppy Pal Delicious treats!
What is pathos?
Shows power and elegance. Can be used to create mystery?
What is "black"?
Corn flakes are the breakfast everyone is enjoying!
What is bandwagon?
Another word for persuasive techniques... often used when referring to political media.
What is propaganda?
Name the 4 "Ps" of Marketing:
Product, Price, Placement, Promotion