Advertising Techniques
Advertising Techniques 2
Classify it
Logos, Pathos, or Ethos
100
Gender, Age, and Race all are a part of a person's ________________.
What is demographic?
100
When a company uses celebrities and other professionals to promote their product they are using ____.
What is ethos.
100
98% of dentist's recommend Colgate plus
What is logos and ethos
200
When a company appeals to a consumer's logic they are using ________ strategy.
What is logos?
200
When a company plays happy music and shows people dancing to make you feel happy as well they are using this technique.
What is Transfer
200
A family playing a board game at the table.
pathos
300
When a company boasts that anybody can use this product or "work" this new product they are using what advertising technique?
What is Plain Folk
300
When a company uses words like "up to" or "virtually" they are using what advertising technique?
What is Weasel Words.
300
Miley Cyrus appears on a commercial for The Buckle
Ethos
400
When the company boasts that by purchasing this product you are ahead of the time and progressive they are using what advertising technique?
What is Avante Garde?
400
When a company gives you more of a product or a bonus gift they are using what technique?
What is Bribery
400
14% of the population doesn't have adequate health insurance.
Logos
500
When companies appeal to the consumer's emotions they are using ______.
What is pathos?
500
When a company boasts their product is made in the USA what technique is this?
What is Patriotism.
500
A happy couple buys a new Chevy car from Luke Bryant and the commercial continues to tell you their new car will get 50 mpg highway.
Logos, ethos, pathos.
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