Research
Copywriting
Production
Account Planning
Anything Goes
100
Feelings, lifestyles, beliefs are part of this segmentation.
What is psychographic?
100
This type of headline leaves you puzzled.
What is indirect?
100
You use this to present a concept for a television spot to the client.
What is a storyboard?
100
Items you might find on a "to-do" list.
What are tactics?
100
Your favorite advertising professor.
Who is Professor Williams?
200
Age, income, gender are descriptors in this type of segmentation.
What is demographic?
200
This body copy is told in the third person.
What is narrative?
200
The abbreviation for sound effects.
What is SFX?
200
you might never arrive, but you are always going in this direction.
What is a goal?
200
The date of the next marketing club meeting.
What is November 7 (6 pm Wachovia)?
300
When marketers use one strategy hoping to appeal to as many audiences as possible.
What is market aggregation?
300
These appear "on top" of headlines.
What are overlines or overheads?
300
In advertising, the rough draft of a print ad is called
What is a layout?
300
The liaison between the client and the agency.
Who is an account service person?
300
The Four A's, AMA and Ad Fed.
What are advertising trade associations?
400
These markets are defined by some distinctive trait like millionaires who are lookin' for love.
What is a niche market?
400
According to david ogilvy, this is the most important part of the ad.
What is the headline?
400
The set of films used in printing a photo.
What is a color separation?
400
The economy is always considered when conducting this kind of analysis which provides a good framework for marketing planning.
What is a SWOT?
400
The name of the street in Manhattan where all the big ad agencies in the world were once lcoated.
What is Madison Avenue.
500
******Video daily single********** The original music that accompanies this spot is called what?
What is a jingle?
500
True or false: radio copy should be written in short catch phrases.
What is true?
500
The director who "transformed" milk into a cool, hip product via a spot featuring Aaron Burr.
Who is Michael Bay?
500
How the product is distinguished from the competition in the mind of the consumer.
What is positioning?
500
M&Ms, the Morton Salt girl, the Orbitz girl, the World's Most Interesting Man, the Land o' Lakes Indian, Mayhem, the Trix Rabbit and William Shatner.
What are icons represented in class this past Monday?
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