Name it!
Background information
What the heck?
Just try it!
100
These are principles which help you to organize your design.
What is C.R.A.P.?
100
This formula was invented to make sales conversations. Now it is also used in advertising.
What is AIDA?
100
This word means something like wish. It is part of the AIDA formula.
What is Desire?
100
This word means "closeness".
What is Proximity?
200
This formula describes how people see Ads.
What is AIDA?
200
This is the repetition of beginning sounds in neighbouring words.
What is alliteration?
200
If this part of the AIDA formula works, then people do something (e.g. enter the company`s website).
What is Action?
200
This is the use of words which imitate the sound they refer to.
What is Onomatopoeia?
300
They are used to manipulate the reader of an ad, for example to buy something.
What are advertising strategies?
300
The idea behind this is to design things REALLY different.
What is Contrast?
300
When you put things along a visual line, you use this.
What is Alignment?
300
This is a play on words.
What is pun?
400
They are also called stylistic devices.
What are language tools?
400
This is a principle that says, you should use elements on the page again and again. There is also language tool with the same name.
What is repetition?
400
When you ask this question, you already know the answer.
What is Rhetorical Question?
400
When you list words or phrases, you use this language tool.
What is Enumeration?
500
This is a language tool that is used in the slogan "A better life every day."
What is Comparison?
500
If you use this strategy, you'll need a lot of naked skin.
What is Sexuality?
500
In this strategy, a professional person tells you what is good for you.
What is Expert Advice?
500
In this tool, two words are melted.
What is word blend?
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