advertising message that appears to reflect opinions, experience, or beliefs of a person or group other than the advertiser; often uses celebrities
What is "endorsement"
100
printed advertising sent through the mail directly to your home
What is "direct mail advertising"
100
reduces existing inventory, is often at change of season, and very limited quantity
What is "clearance sales"
100
sell merchandise from only one manufacturer...ex: Nike
What is "outlet stores" or "factory outlets"
100
legally in effect even though it is not in writing
What is an applied warranty
200
advertisements convincing you that "everyone" is using this product
What is "bandwagon"
200
television or radio ads that run 30 minutes or longer and resemble programming
What are "infomercials"
200
store is offering an extremely low price on a specific item, used to attract customers to store in hopes of making up the difference in more profitable items
What is "loss leader"
200
sells products to customers who pay a membership fee....an example: Sam's Club
What is "warehouse clubs"
200
meets all 5 federal standards for comprehensive warranties as regulated by Magnuson-Moss Warranty Act
What is a full warranty
300
exaggerated claims or descriptions intended to increase product's appeal or reputation
What is "puffery"
300
appear in newspapers, magazines, and other publications
What are "print ads"
300
issued by retailers to attract business and used only for the items purchased at that retailer
What are "coupons"
300
provides a specific type of merchandise according to consumer needs. Ex: Footlocker
What is "a specialty store"
300
applies to goods but not services, and passed in 1975, does not require that manufacturers or sellers provide a written warranty
What is the Magnuson-Moss Warranty Act
400
implication that using a product will make you look and feel just like those in the commercial/advertisement; transfer the images and feelings to whatever is being sold
What is "positive images"
400
pop up in separate windows on webpages or in email messages
What are "pop ups"
400
partial refund of the item's purchase price; buyer completes a form and offers proof of purchase; must follow instructions completely or it is voided
What is a "rebate"
400
may charge more than a chain store, but offers better service from more experienced employees and on a smaller scale (local)
What is "locally owned" stores
400
does not meet one or more of the standards, but provides valuable protection.
What is a limited warranty
500
someone makes a personal statement about a product or service
What is "testimonial"
500
located outdoors, sometimes on a bus or subway car
What is "billboard"
500
salesperson shows other products, convincing customers to buy a higher-priced item than they originally intended
What is "trading up"
500
you can find a wide variety of items, the description is posted, and item is only available for a limited number of days...Ex: Ebay
What is "internet auctions"
500
an optional service agreement that may be purchased to provide protection beyond the warranty