Tactic Me If You Can
This simple strategy involves sending promotional emails to a list of people who have signed up to receive updates.
What is Email Marketing?
This type of webpage is created with the purpose of capturing visitor information, often in exchange for something like a free eBook or information.
What is a landing page?
Digital advertising enables businesses to achieve this important goal by increasing visibility on search engines and social media.
What is brand awareness?
This Google tool allows businesses to create a free business profile that appears in local search results and Google Maps.
What is Google My Business or My (Google) Business Profile?
This platform is famous for its photo-sharing feature and is a favorite for influencers and brands alike. It's great for personal and business use.
What is Instagram?
This type of digital ad appears at the top or side of a web page and is commonly used for brand awareness.
What is Display Advertising?
It’s the second most popular search engine in the world, originally created to be a dating site and is now the perfect place for engaging ads.
What is YouTube?
Through paid media platforms, digital advertising can help businesses build this with their customers.
What is brand loyalty?
This widely-used tool by Google helps marketers track website traffic, user behavior, and conversions in one dashboard.
What is Google Analytics?
This social media platform is a professional network where users share resumes, job updates, and connect with colleagues.
This is the technique of improving a website’s ranking on search engines organically without paid ads.
What is Search Engine Optimization (SEO)?
This social media giant, started in a Harvard dorm room, has over 2 billion active users and owns Instagram and WhatsApp. It's ideal that your clients have one.
What is Facebook?
This term refers to the perception of your brand in the mind of consumers when they hear or see your name, logo, or messaging.
What is brand identity?
While Google dominates the search engine market, this search engine, owned by Microsoft, is its biggest competitor and also offers advertising services.
What is Bing?
This term refers to how many people have seen your post or ad, either organically or through paid promotion.
What is reach?
This form of digital advertising ensures you only pay when someone clicks on your ad.
What is pay-per-click (PPC)?
This metric refers to the percentage of visitors who leave a website after viewing only one page.
What is the bounce rate?
This form of advertising, helps brands place a virtual fence around your targeted addresses, reaches local customers based on their highly specific geographic location.
What is geofencing?
Red Bull's Stratos Jump, a record-breaking skydive from the edge of space, was thrilling and unexpected, and is considered what type of advertising?
What is guerilla marketing?
This is the term for unpaid social media content, in contrast to sponsored posts or ads.
What is organic content?
These online advertisements are automatically shown to users based on previous browsing behavior.
What is Retargeting?
This online platform allows users to easily create customizable forms. An order for the digital team, would be submitted here.
What is paperform?
This term refers to content that is shared voluntarily by consumers engaging with a brand or their products, often as a result of social media marketing.
What is User-Generated Content (UGC)?
Brands or individuals occasionally create content that millions of people see in an intense short period.
What is viral marketing?
A digital strategy that targets consumers across multiple devices and platforms simultaneously.
What is Omnichannel Marketing?