A collaborative plan between designers and client that describes what the project is to achieve, who the taget audience is, project specifications, time frame, and budget
What is Design Brief
100
Advertisers make it look like everyone else is doing it, using it, buying it and having a great time
What is Social Acceptance
100
We ensure that everything we do is consistent with our brand
What is Implement Total Branding
200
A process and acronym to identify Strengths, Weaknesses, Opportunities and Threats
What is SWOT analysis
200
Advertisers will have you believe that if you use this product you will be unique
What is Be Unique
200
Should include headline and images that relate to the message while encouraging natural eye movement when viewing, as well as follow a hierarchy of design
What is Poster
300
A written offer from a business to a prospective client
What is business proposal
300
Advertisers show the environmental awareness of their company
What is Green
300
Any marketing methods or applications that are not the norm
What is Guerilla Marketing
400
Advertisers show users of the product doing extreme sports in fantastic locations while having the time of their lives
What is Extreme Fun
400
Advertisers play rock and roll music and show things that appeal to the older crowd, reminding them of when they perceived times as good and simple
What is Nostalgia
400
Age, gender, job, income, ethnicity, hobbies
What is Demographics
500
Advertisers will have you think that if you don't use this product or service, you and/or your family could be in grave danger
What is Scare Tactic
500
Advertisers will tell you that this may not be the cheapest, but it is the best bang for the buck