BOB
How are providers ranked within a result card on the Hotel vertical?
Ad Score
What is the default Type and Priority of our line items in DFP?
Standard Level 8
What is the default price threshold for an FSR placement?
40%
How can I updated my route list for a placement without making updates in the placement wizard?
Search Term Importer
What type of report sorts inline ads with core results?
Dynamic Inline
How are providers ranked within a result card on the Car vertical?
Price then Ad-Score is the fall back
A Partner wants to dynamically pass the city destination within their creative code. What can they do?
%%PATTERN:DAC%%
True or False: You can cross sell a smart ad on Hotel with a Flight seeker. Why?
This is not an option in KN. Also, the seeker would need to be integrated on Hotel in order to return rates.
A campaign has a budget remaining of 500 JPY. The placement in that campaign is set with a CPC of 750 JPY. A user clicks on the partner's ad and the campaign retires. What happens?
The partner will be billed for a CPC of 250 JPY
What cookie can I use to get information on targeted Afterclick placements for a given search?
slackdebug.afterclick
True or false? You do not need a base BOB bid as long as you have multiplier entries.
False you always need a base BOB bid
Can a Direct Sold Line Item compete against a Programmatic Guarantee line item? Who takes precedence?
Yes. Depends on pacing. If PG is taking away from direct sold, we can then lower the priority for the direct sold line item to deliver.
I am trying to cross sell a Car Afterclick for Budget on Flight. I can't get the unit to show. Why?
A search needs to be performed on Car to get the Car Afterclick unit to return a result. Then within 24 hours, if the search is performed on Flight, the Flight placement can pull that rate from cache.
A CM has just started at Kayak and they are unable to create placements, what do we do?
Add them to the KNadmin padlock user group
What feature can I enable to get BOB multiplier information in a result card?
bobdebugger
What is the easiest way to zero out bids?
(Full upload will overwrite everything in the system, you can exclude the desired SHIDS/SLIDS)
A CM noticed their partner’s creative doesn’t render on the FR locale. By looking at this part of the creative code, what could we assume? 'src='https://fw.adsafeprotected.com/rjss'
This is another form of creative level targeting. Put yourself in a FR IP address.
How are providers sorted for backfill HBO?
Highest CPC wins.
How long are bid files stored in KN?
90 days.
A partner is running a pre-check CMP2 and decides they want it unchecked. How can we resolve this?
Clone the placement and uncheck.
What is the V2 parameter that is a predefined bucket that can never be edited.
If two modifiers apply on a Flat modifier type, what happens?
DTA
The highest of the modifiers is applied
What is the difference between a Roadblock and Sponsorship?
A CM runs inventory on for ad units on nl_BE and fr_BE and they return 0 inventory. Why?
Sponsorship is high priority and automatically wins if set to 100%. Road blocks contain a master creative with a set of companion creatives that can serve alongside the master. Can be guaranteed and non guaranteed.
The ad units are maintained by Travel Impact. These ad units do not run on the Kayak network.
1. A provider is running multiple CMP2s running on the same searches. Can we get both to show? Which one shows?
2.How come we do not allow impression tracking for FD CMP2?
1. Yes they can both show. They are deduped by display name.
2. We do not want to give providers insight into how many potential queries are run on our site.
1. What is the max file size KN allows for a BOB bid file?
2. The size of my Sponsored Front Door image is 2560x323, it is live but I cannot get it to show on site. Why?
1. 40 MB
2. 2560x323 can only use a dark banner template.
1. Where do display pixels live in DFP? What type of code is it?
2. Is Ipad considered desktop or mobile traffic?
1. Activity groups. Javascript.
2. Desktop