Techniques
Saying a product is IMPROVED!
What is Buzzwords?
Our NEW mouthwash gives you FRESHER Breath!
What is a buzzword?
This brand uses a Cartoon Gecko
What is Geico Insurance?
Showing a famous person using a product
What is a celebrity endorsement?
Five Dollar Foot-Long
What is a Jingle? (slogan)
This soda's ads often feature a cold, dripping bottle to appeal to our senses
What is Coke?
A phrase that is always associated with a product or service.
What is a slogan?
The Jolly Green Giant
What is a character?
This service makes a memorable jingle out of it's telephone number
What is Cellino & Barnes (William Mattar)
Ads that make us laugh or cry
What is appeal to emotions?
A sizzling burger
What is sense appeal?
This brand's slogan is "Just Do It"
What is Nike?
An ad uses a catchy tune that we remember
What is a Jingle?
9 out of 10 dentists say chewing Trident improves dental visits
What is percentages, numbers and scientific claims?
Cartoon Bears "enjoy the go" with this
What is Charmin toilet paper?