Provide the Term
A cleaning product promises to be effective against 99.9% of bacteria.
What is Facts and Figures?
Giveaways and Contests
Offering a prize as an incentive to purchase the product.
Print, broadcasting, internet
This technique claims that consumers are representing their country positively if they use specific products.
What is patriotism?
A person drinks an ice-cold drink and their hair freezes.
What is Hyperbole?
Promotion
Sometimes advertisers will offer promotions for buying specific products, for example: buy one get one, free gift with purchase.
What are the three purposes of media?
What is to inform, persuade, and entertain?
Informative
Something that gives someone facts or information.
What are implied messages?
What are messages that are not obvious.
Target Audience
Targeting a specific group that would be perhaps be interested in the product or it will be useful for them.
What are well-known ideas or images that are used to categorize groups of people, based on a specific characteristic or a set of characteristics?
This technique makes the product seem so new and cool that you will be the first on the block to have it as it is not widely available.
What is Exclusivity?
A commercial features a thick juicy burger but in reality the burger is soggy and flat.
What is False Advertising.
Peer Pressure
Puts pressure on the viewer to try something or they will miss out.
What is media literacy?