Expository Paragraphs
Persuasive Techniques
Advertising Claims
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Vocabulary
100
Usually the first sentence in the paragraph, the main idea.
What is a topic sentence?
100
Celebrities and regular people endorse products
What is testimonial?
100
Words or phrases that seem significant but are not
What are weasel words?
100
The text of the advertisement is called
What is the copy
100
the use of print, graphics or videos to persuade people to buy a product or use a service.
What is advertising?
200
Evidence that supports the topic sentence.
What is details?
200
Everyone is buying this product
What is bandwagon?
200
Advertisers always legally tell the truth, true or false
What is true
200
A catchphrase that evokes a feeling
What is a slogan
200
the buying of goods and services
What is consumerism
300
How many sentences in an expository paragraph minimum?
What is eight?
300
Statistics, percentages and numbers are used
What is facts and figures?
300
Not finishing a comparison
What is the unfinished claim?
300
A short piece of text that are the first words an audience reads
What is the headline
300
The various means of mass communication
What is media?
400
Explanation of the importance of the details in supporting the topic sentence.
What is commentary?
400
Hard to spot, pay attention to the background of the ad
What is transfer?
400
Ask questions or make statements to make the consumer associate ideas and emotions with a product
What is the rhetorical claim
400
A unique design symbol that helps identify the company visually
What is a logo
400
The act or skill of causing someone to do or believe something.
What is persuasion?
500
The universal idea, answers the question "so what?"
What is the concluding sentence?
500
Only super cool people know about or can get this product
What is avant-garde?
500
Focus on a single element found only in that product
What is unique claim
500
Any drawing, photograph, illustration or chart
What is an image
500
The specific group of people that advertisers aim to persuade to buy.
What is a target audience?
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