Techniques
Buyer Beware
Informed consumers
Advertising Tricks
100
be part of the crowd
What is Bandwagon?
100
the advertiser uses pleasing images, music, or fancy camera work
What is image is everything?
100
can educate and inform consumers about products but can also influence consumers to buy things
What is advertising?
100
it can save you money
Why is shopping around for an itema good idea?
200
exaggerate what the product can do
What is Puffery?
200
ad leads you to believe its product is best
What is We're the Best?
200
kids are consumers, kids affect what their parents buy, kids want to fit in
Why do advertisers target kids?
200
Delivery, shipping, batteries, sales tax, assembly costs
What are some hidden costs?
300
an ad that is touching, could bring tears to your eyes
What is Emotional appeal?
300
everyone else is buying it
What is Bandwagon?
300
to create consumer demand for a product
Why is advertising used?
300
to get you to buy their products
Why do companies use tricks in their ads?
400
a famous person endorses the product
What is Celebrity endorsement?
400
the FTC require advertisers to make available data on exaggerated claims
What is Puffery?
400
to make you think you'll be more popular or athletic if you buy their product
Why do companies get celbrities or athletes to advertise their product?
400
because we trust them
Why do famous peopel make us want to buy the products they advertise?
500
makes impossible claims
What is misleading claims?
500
its a sneaky technique
What is misleading claims?
500
20,000 to 40,000
How many TV ads does the average 12 year old see each year?
500
actors
What people are in ads?
M
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