Why the advertise?
Vocab Lab!
Popular Logos
100
Join the crowd!
What is Bandwagon?
100
A sequence of images or ideas used to tell an advertising story.
What is story board?
100
Bull's eye
What is Target?
200
Leaving out information.
What is weasel?
200
Various forms of advertising: Magazine, TV, billboards, internet, newspaper, radio.
What is Promotional Mix?
200
Lower case f.
What is Facebook?
300
Making the product seem better by using unpopular terms about the competition.
What is Name Calling?
300
The most likely user of the idea, product, or service and focusing ads to them.
What is Target Audience?
300
Golden Arch.
What is McDonalds?
400
Appeals to feelings such as anger, sympathy, joy, hate, fear, etc.
What is Emotional?
400
Verbal Advertising or promoting an idea, product, or service?
What is Sales Talk?
400
Swoosh sign!
What is Nike?
500
A famous person or authority on the subject says the product is good.
What is testimonial?
500
A marketing company that designs advertising?
What is Advertising Agency?
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ESC
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Advertising Terms and Vocabulary
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