Vocabulary
the practice and techniques used to bring attention to a product or service
advertising
the locations and activities involved in getting a product or service to the end users
place
show ow one product is different or better than another
differentiate
convince you to choose one brand over another
persuade
visual and auditory medium that reaches a broad audience through commercials and sponsored content
television
an organized course of action to promote a product or service, the game plan and strategy of promoting a product or service to consumers
advertising campaign
the specific group of people a business wants to reach with its products, services, and marketing efforts
target audience/market
what you sell - including goods, services, and ideas
product
tv, radio, billboards, newspapers, magazines
traditional media
promotional materials that provide detailed information about products or services; often used for events, local promotions, and direct mail
brochures/flyers
social media, websites, email, search engine ads, influencer marketing
digital media
keep a product top-of-mind for consumers
remind
traditional print media that provides local, national, and international news; often included advertisements for products, services, and events
newspapers
brand-building initiatives
ongoing campaigns
the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and society
marketing
the amount of money requested or exchanged for a product
price
unconventional marketing techniques (flash mobs, viral stunts)
guerrilla marketing
introduce a new product or feature, explain how it works
inform
periodicals focusing on specific interests or industries; ads can be targeted based on reader demographics and interests
magazines
the process of communicating with potential customers in an effort to influence their buying behavior
promotion
launch of a new product, company anniversary
event-based campaigns
holiday sales, back-to-school, summer promotions
seasonal campaigns
audio medium that delivers advertisements through various formats, including AM, FM, and digital
radio
banner ads, sidebar ads, and other graphical ads placed on websites and apps
online display
paid ads that appear on search engine results pages based on keywords
search engine marketing (SEM)