Techniques 1
Everyone is doing it or in this case buying it
Bandwagon
The suggestion that purchasing this product shows your love of your country
Patriotism
Limited representation of men in __________ roles. settings
caregiving
Majority of ads target __________ demographics, contributing to ageism
Younger
An advertising slogan
Tagline
Uses charts, graphs, or data to “prove” something
Scientific evidence
Advertising a product as bigger or smaller than real life.
Scale
Strong, sometimes exaggerated masculinity
Machismo
Traditionally uses a pity-based narrative
Disability representation
Process in which advertisers examine the info they collect and see if different types of people respond to different types of advertisements
Data Mining
You should buy this product or something bad could happen to us, our families and friends, or country.
Fear
Claims the product to be good for you
Health Nut
Many ads targeted to females claim their product will help females be one of a kind
Self-expression
Certain ethnic groups are portrayed in stereotypical roles for exotic appeal
Exoticization
Using sentimental images (especially families, kids and animals) to sell products.
Warm and fuzzy
Imply a promise by using words like “usually” or “chances are.” These words may be technically true but make the consumer think they are getting a better deal.
Using unsavory terms about the competition in order to make the product look better
Name calling
High price of an item used to bring a positive image to the product
Prestige pricing
Representation without authentic inclusion
Tokenism
Examines types of people and how they respond to an ad
The suggestion that the product is a practical product of good value for ordinary people
Plainfolk
This technique hints that by using this product it makes you smarter, richer, and better than everyone else.
Snob appeal
Ads can rely on ___________ to sell products to women. They hope you want to emulate your friends
Peer Pressure
The ranking of people’s needs
Maslow's hierarchy of needs
People grouped by their interests, attitudes, values, & habits
Psychographics