Persuasive Techniques
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Logos, Pathos, Ethos
General
100
Which use of persuasive techniques is: A catchy phrase or statement often used to sell a service or product?
Slogan
100

This small plastic piece of evil gets most people into trouble when they run out of cash to spend.

Credit Card

100
Which of the three literary devices is appropriate for: "Doctors all over the world recommend this type of treatment"?
Ethos
100

What are the various media available for advertising today? - (two types)

TV, Radio, Newspapers, Magazines, etc.

200
Which use of a persuasive techniques is: A name, symbol, or trademark of a company or organization?
Logo
200

Name the top 5 credit card copmpanies

VISA, Master Card, American Express, Discover, Diners Club

200
Which of the three literary devices does it mean to have an appeal to logic?
Logos
200

This type of advertising technique emphasizes that "normal people" can use their product.

Plain folks

300
Which use of persuasive techniques is: The use of repeating a product name/slogan, etc.?
Repetition
300

This is what credit card companies charge you to make money. (Also known as the cost to borrow money)

What is interest?

300
Which of the three persuasive devices is appropriate for this statement: "Empathizing with a friend who lost a family member"?
Pathos
300

This type of advertising targets those who want to buy expensive products

Snob Appeal

400
Which use of persuasive techniques is: A statement suggesting that everyone is using a specific product, so you should too?
Bandwagon
400

Which is the oldest credit bureau?

Equifax

400
Which of the three persuasive devices is appropriate for this statement: "If his years as a soldier taught him anything, it's that caution is the best policy in this situation"?
Ethos
400

What is used to make customers think they are getting something that no one else has yet.

Avante Garde

500

Which Ancient Greek philosopher is known for inventing rhetorical strategies?

Aristotle

500
Aside from a high credit limit, what else does a good credit score get you when applying for a loan?

Lower Interest rate

500
Which of the three persuasive devices is appropriate for this statement: "If we don’t move soon we will all die!"?
Pathos
500

Buy a burger, get free fries.  This is a form of which type of strategy?

Bribery.

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