Name the claim being using in this catchy slogan.
"Better ingredients. Better Food. Papa John's."
What is unfinished claim?
100
This technique makes the consumer feel left out if they don't buy the product.
What is bandwagon?
100
This is the biggest text written on a print ad used to get the reader's attention.
What is headline?
100
"This toothpaste fights cavities!"
What is weasel words?
100
A person who purchases goods or services.
What is a consumer?
200
ProActiv face wash is known for using celebrities to endorse their product. What kind of technique is that?
What is testimonial?
200
This technique uses humor to help consumers remember the product.
What is transfer?
200
This is the catchy phrase used to help consumers remember the company or product.
What is the slogan?
200
"Unisom Sleep Tablets help you fall asleep 33% faster!"
What is unfinished claim?
200
The act of persuading someone to do something.
What is persuasion?
300
What technique was used in the commercial we viewed where everyone was dancing around with their Microsoft tablets and sharing their keyboards?
What is bandwagon?
300
This technique makes the consumer feel like they will be the only one with the product.
What is avant-garde?
300
This is the picture shown on the advertisement; usually the only thing consumers pay attention to.
What is image?
300
"Dawn dish detergent cleans virtually every spot!"
What is weasel words?
300
A strategy or plan for accomplishing a goal.
What is tactic?
400
Most companies that sell medicine like to give percentages and number statistics about their products. What technique is this?
What is facts and figures?
400
This technique uses everyday people or celebrities to show that the product works for them.
What is testimonial?
400
This is the unique symbol or design for a company.
What is logo?
400
"Herbal Essences Shampoo is the only shampoo to contain Vitamin E and essential oils!"
What is unique claim?
400
A way to communicate that reaches lots of people. Example: internet; newspapers; billboards.
What is media?
500
This commercial was for a Lexus. The main characters in the ad were dressed in white, while everyone else wore black. They left the crowd driving in their Lexus. What technique was being used?
What is avant-garde?
500
This technique uses studies and true information about their product to influence consumers.
What is facts and figures?
500
This is the smallest print on the page that is where advertising claims are written.
What is copy?
500
"Do you want to save hundreds of dollars on your car insurance?"
What is rhetorical claim?
500
The name for the group of people advertisers are attempting to persuade.