Which use of persuasive techniques is: A catchy phrase or statement often used to sell a service or product?
Slogan
100
This camera angle creates shadow and makes the object look bigger?
A low-angle shot
100
Which of the three literary devices is appropriate for: "Doctors all over the world recommend this type of treatment"?
Ethos
100
What are the various media available for advertising today? - (two types)
TV, Radio, Newspapers, Magazines, etc.
200
Which use of a persuasive techniques is: A name, symbol, or trademark of a company or organization?
Logo
200
This shot shows the subject down to his/her waist?
A medium shot
200
Which of the three literary devices does it mean to have an appeal to logic?
Logos
200
This type of advertising technique emphasizes that "normal people" can use their product.
Plain folk
300
Which use of persuasive techniques is: The use of repeating a product name/slogan, etc.?
Repetition
300
It tightly frames the subject?
Close-up angle
300
Which of the three persuasive devices is appropriate for this statement: "Empathizing with a friend who lost a family member"?
Pathos
300
How many households does a market need minimum to be considered a "major" market? (2,000,000, 1,000,000, 250,000, 100,000)
Answer:1,000,000 +
400
Which use of persuasive techniques is: A statement suggesting that everyone is using a specific product, so you should too?
Bandwagon
400
It elevates the view of an object from above?
A bird's eye view
400
Which of the three persuasive devices is appropriate for this statement: "If his years as a soldier taught him anything, it's that caution is the best policy in this situation"?
Ethos
400
A form of advertising that features real-life scenarios with the product positioned in the background is called: obtuse advertising, osmotic advertising or product placement?
Product placement
500
Which use of persuasive techniques is: A well-known person supports a product or service?
Testimonal
500
It shows the entire object or human figure?
A wide/long shot
500
Which of the three persuasive devices is appropriate for this statement: "If we don’t move soon we will all die!"?
Pathos
500
What's the most frequently used word in slogans? (be, you, or best?)