Advertising
This is the specific group of people an advertisement is designed to reach.
What is a target audience?
In the 60/30/10 rule, this percentage is given to the dominant color.
What is 60%?
This element is created when a point moves across a surface.
What is a line?
This principle creates a feeling of stability by distributing visual weight evenly.
What is balance?
The area of a design that attracts the viewer's attention first.
What is a focal point?
Companies use this persuasive strategy when they make people feel happy, sad, or excited about a product.
What is emotional appeal?
This percentage is used for the secondary color in the 60/30/10 method.
What is 30%?
Circles, squares, and triangles are examples of this element.
What is shape?
Repeating colors, shapes, or lines creates this principle.
What is pattern?
Making an object larger than other elements can help create this.
What is a focal point?
This advertising technique uses a famous person to promote a product.
What is a celebrity endorsement?
The smallest percentage in the 60/30/10 method is used for this type of color.
What is an accent color?
This element refers to how light or dark a color appears.
What is value?
This principle uses differences to make design elements stand out.
What is contrast?
Designers often use this element, such as bright red among gray colors, to create a focal point.
What is contrast?
A short, memorable phrase used in advertising campaigns.
What is a slogan?
Designers use the 60/30/10 rule primarily to create this quality in a design.
What is balance or visual harmony?
This element describes how an object feels or appears to feel, such as rough or smooth.
What is texture?
This principle creates movement and directs the viewer's eye through a design.
What is rhythm?
This design principle guides the viewer's eye toward the most important area.
What is emphasis?
This type of advertising persuades consumers by focusing on facts, statistics, and evidence.
What is logical appeal (logos)?
If blue covers 60% of a design and white covers 30%, this percentage should be used for the accent color.
What is 10%?
The element that gives an object a sense of depth, height, width, and length.
What is form?
When all parts of a design work together to create a cohesive look, this principle is achieved.
What is unity?
A well-designed focal point helps prevent viewers from feeling this way when looking at a design.
What is overwhelmed or confused?