Promotions
These provide a discount on the price of a product.
Coupon
This analysis technique describes strengths, weaknesses, opportunities and threats.
S.W.O.T. Analysis
This type of advertisement blurs the lines between retail and direct response, typically lasting between 30 and 60 minutes (ex. QVC)
Infomercial
This is how well a customer remembers the details of an advertisement when determining the impact its effectiveness.
Memory Test
The average attention span is ______.
8 seconds
These are promotional stunts used at events by companies that are not official sponsors.
Ambush Marketing
This concept includes house ads, public service announcements, corporate (institutional) advertising, in-house publications, and visual presentations.
Controlled Media
This is the most popular method of advertisement because it reaches the largest audience.
Direct Mail
Using engaging, captivating ideas, curiosity or mesmerizing visuals helps to create a message that gets _____.
Attention
______% of consumers dislike pop-up ads.
73%
These are materials that support retailer selling efforts.
Retailer Kits
This is the primary medium used to deliver public relations messages to various external media.
News Release
This type of advertising was limited by government supported lists.
Telemarketing
Celebrities and product placement help to ______ the consumer to buy the item.
Persuade
These 2 companies still hold the largest share of U.S. digital ads.
Facebook & Google
Advertising differs from ______ because advertising is focused on long-term profitability as opposed to short-term.
Sales Promotion
Timeliness, proximity, impact, and human interest all affect this concept.
News Value
This type of direct-mail publication employs high quality and design, but are often viewed as junk mail by consumers.
Catalogs
Pre-testing, tracking, and post-testing are the three stages of this
Message Evaluation
______ dollars are spent on advertisements annually worldwide.
$5,000,000,000
When manufacturers pay the resaler a set amount or offers a discount for purchasing a certain amount of product during specified time periods, this is the implementation of ______.
Buying Allowances
The Securities and Exchange Commission (SEC) requires each publicly held company publish an ______.
Annual Report
Marketers collect information about their customers to better target customers who might really be interested in their offers, and this tactic is called _____.
Behavioral Targeted Data Mining
The tracking of this movement is a method of analyzing effectiveness, and helps analysts determine the level of concentration and excitement the subject demonstrates in reaction to the ad.
Saccadic Eye Movement
This company has letters that start and end the alphabet in its name.
Amazon