COSTS
ADVERTISING
PUBLIC RELATIONS
AIDA
POTPOURRI
100
What advertisements are the most expensive to produce?
What is magazines
100
How many forms of advertising are used by most businesses?
What is eight (8)
100
Activities used to create public interest
What is Public Relations
100
AIDA stands for
What is attention, interst, desire and action
100
A tri-fold brochures has how many sides
What is three!
200
How much did it cost to air a 30-second commerical during the 2005 Super Bowl
What is $2.4 Million
200
One of the oldest forms of advertising is
What is the newspaper
200
Public Relations promotes a person, product, company without ____________________ for the publicity.
What is "paying for"
200
The first A in AIDA is focused on the ____________ market.
What is target
200
What software is easy to use to create a brochure?
What is Publisher
300
In September 2004, a television commercial on American Idol was sold for
What is $365,333
300
What form of advertising both informs and advertises?
What is magazines
300
Public Relations presents particular interests by presenting them to the public in the most ______________________ light.
What is favorable
300
The A for Attention tells your prospects immediatley ___________________________
What is "in it for them" WIFM
300
"Truth in Advertising"
What is telling the truth and do not mislead the public.
400
What form of advertising is very cost effective?
What is radio
400
The most expensive form of advertising to produce
What is television
400
In Virtual Enterprise, Public Relations is in what department?
What is Marketing
400
The I for Interest is to have the propest to ________ to linger and read on to learn more.
What is linger
400
Celebrities are used in Advertising as
What is "testimonials"
500
Web advertising will reach how many dollars this year?
What is $55B
500
The newest and fastest form of advertising
What is the Internet
500
What publications do Public Relations professionals produce?
What are newsletters, brochures, press releases, etc.
500
The last A in AIDA is for Action, which means you want the customer to take action when?
What is "RIGHT NOW!!!!!"
500
What were the problems Gerber and KFC experienced
What is cultural biases/differences
M
e
n
u